When you create highlights for your Instagram Stories, you have the option of making IG story highlight covers and icons for each. They’re also excellent for sharing critical information about your brand and what you stand for. Your Story highlights are a great way to add a little extra life to your Instagram marketing. Instagram Story highlights give you the option of preserving and sharing certain stories indefinitely. However, you likely have important Stories you want to keep sharing after they’ve expired. They disappear after 24 hours, creating a sense of scarcity and FOMO for followers who don’t want to miss what’s happening in the moment.

What draws viewers to your Instagram Stories in the first place is their temporary nature. At the same time, you can select which specific Stories you want your audience to see when they visit your profile. Your Instagram Story highlights allow you to divide your archived Stories into labeled categories. Instagram Story highlights are a fantastic way to showcase your top Stories on your Instagram profile page.

Instagram highlights viewer list